The world is going through a digital metamorphosis, and every aspect of our lives is being influenced by that. Naturally, the business sector is also affected by this ongoing transformation. B2B or business-to-business model companies are rapidly adopting digital strategies to grow their market and attract more clients.
The B2B ecommerce development is a process of creating a website for your business and offering all your products and services through the site. You might choose to list your business on social media platforms as an alternative, but having a site of your own earns you online credibility and more customer reach. In this digital age, it is not possible to survive unless you have a strong online presence apart from your offline business reputation.
Through B2B ecommerce development, you do targeted marketing of your products and services and ensure your audience is being influenced by your B2B business. Read on to know how B2B ecommerce development can help your ecommerce business succeed.
Importance of B2B Ecommerce Development
Do you know that 70% of business buyers admit to finding content directly on a vendor’s website? That brings us to the conclusion that buyers prefer to go through your products and services directly from your site rather than from any third-party platform. So, it becomes imperative to build a compelling website through B2B ecommerce development with optimized content so that your customers take an interest in your business.
Also, expanding your B2B business only through word-of-mouth is not an option today, in this digital era. So, the only way you can grow your business is by earning your rightful online position.
Suppose you are a dairy company providing dairy products to retailers. So, how do you influence more retailers to sell your products at their shops? You can surely market your products through offline channels, but do you think you can compete with the existing companies with such methods? The e-commerce business models are a neutral space where you can grow your business if you go by the rules, and that’s where digital experts can help you.
Let’s go through the advantages of B2B ecommerce development and how experts can help you with everything.
1. Scalability Using B2B Ecommerce Development
Even if you run a successful B2B company as of now, unless you develop a B2B ecommerce website, you will have serious problems scaling it with time. As your business expands with time, you will need to open new units which focus on specific market segments, and all of these are not easy to do without B2B ecommerce development.
The Solution: Efficient B2B Ecommerce Platform
Experts can help you by building the best ecommerce platform for your B2B business that would enable your company to scale easily with time. The platform would fulfill market demands and client requirements by opening new sales channels.
You can create and share compelling content through your B2B ecommerce site for your target audience, deliver value and be prompt in responding to the market changes. Also, using extensible B2B ecommerce solutions such as cloud, you can update your existing technology to improve your merchandising and marketing capabilities.
2. Enhanced Brand Awareness Through B2B Ecommerce Development
Around 67% of global consumers admit that they have made a cross-border purchase from a foreign site. Without B2B e-commerce business models, it won’t be possible for you to create a strong online presence for your business and spread it locally and internationally.
The Solution: SEO-optimized B2B Website
Although you can promote your brand through external B2B market channels, they are not as effective as your own B2B ecommerce website. It acts as the primary marketing medium for a sustained digital presence and visibility. SEO experts from a B2B ecommerce development agency can create an SEO-friendly site so that your business ranks higher in Google searches. That way, you can expect more B2B business owners to visit your site and take an interest in your products and services.
3. B2B Ecommerce Development for Increased Productivity
How to increase the efficiency of your B2B business? By limiting your clients only to order offline, you will not be able to focus on actual customer service functions. Also, your business productivity is hugely affected when you don’t have a streamlined ordering system.
The Solution: ERP and Back-end Systems
Web experts integrate ERP (Enterprise Resource Planning) and various other back-end systems to increase efficiency in B2B e-commerce business models. That way, your customers can order online conveniently, and you get to focus on providing better customer service and support.
Also, automation of the ordering system and workflows eradicate the need for reconfiguring data in multiple independent systems, reducing the chance of errors. So, through B2B ecommerce development, you increase the efficiency of your shipping processes and enhance your throughput.
4. B2B Ecommerce Development Increases Your Sales
According to a study by Google and EB Marketing Leadership Council, more than 50% of decisions by technical buyers are made before the decision-makers engage with a sales representative. So, increasing your sales rate through offline channels is difficult given the fact that you have very limited opportunities to influence the decisions of buyers.
The Solution: Automated Ordering Platform
Through B2B ecommerce development, experts not only help you reach new customers through your site but also allow you to implement an automated upsell and cross-sell recommendation program. So, you can enhance your sales by offering relevant product or service recommendations to customers and influencing them to buy related items.
Experts provide B2B the best ecommerce platform experience to your clients by including well-detailed product descriptions, images, demos, and videos on your site, thus facilitating the ordering process. Your customers can order or reorder conveniently based on their previous purchases, including personalized preferences and negotiated prices.
5. Higher Analytics Capability with B2B Ecommerce Development
Getting accurate insights into each of your B2B business aspects is crucial as all those decide your future actions and ensure your business growth and success. However, traditional processes are not that efficient in generating pinpoint data, and if they do, it would cost you a way more amount of time.
The Solution: Analytics Software-integrated Website
Around 95% of marketers admit that they know which channel is capable of generating maximum leads for their business. And that has been possible due to precise analysis of B2B business processes using various analytics software.
With B2B ecommerce solutions like ERP, CRM, Procurement, PIM, etc., you get comprehensive data of all your business processes. Moreover, the data is generated instantly, so you can be swift in your decisions and manage your B2B business efficiently. Through B2B ecommerce development, your revenue, profit, and market valuation – all show positive growth.
6. B2B Ecommerce Development for Customer-centric Support
Users today prefer researching products and services before buying them. Without B2B ecommerce development, you cannot present your offers before customers. So, your business lacks a customer-centric approach.
The Solution: Personalized B2B Ecommerce Platform
Experts integrate self-service portals in e-commerce business models for your customers. These portals consist of reviews, product descriptions, handling and shipping information, delivery tracking information, and order history.
With B2B ecommerce development, you can create a personalized experience for your users and display your products and services as per the demands of customers. That way, you follow a customer-centric approach and increase your brand reputation.
7. B2B Ecommerce Development for Retaining Customers
One of the most efficient ways of growing your B2B business is through customer retention. However, it’s not an easy job to always follow your previous customers and convince them to buy more products and services from your company.
Identifying Problem Areas
Using B2B ecommerce solutions, you can create a customer profile based on Net Promoter Score (NPV) and Customer Lifetime Value (CLV). These will help you keep track of repeat purchases and customers’ ongoing activity. You will also be able to identify customers’ requirements and issues.
Reduction in Churn Rate
After you address the problems, the churn rate reduces, and so your sales increase, generating more revenue for your B2B business. With higher repeat customers, you can explore the opportunity to offer continuous subscription-like service. Using this service, your customers will be able to purchase and re-purchase your products and services with convenience without having to connect to a representative.
8. Multi-site Capability Using B2B Ecommerce Development
When you run your B2B business from a physical space, your exposure is limited, so you do not have the opportunity to attract a broader range of your target audience. That way, it takes a lot of time to grow your business and increase your client base.
The Solution: Multi-channel Exposure
With B2B ecommerce development, you provide an omnichannel experience to your customers with the best ecommerce platform experts build you. Users can access your site from a range of platforms and devices when they search for the type of products and services your company deals in.
Your B2B business gets more local, national, and international exposure when you spread your website through multiple online channels. Hiring a B2B ecommerce development agency is the most sensible decision you can take to expand your business across international borders.
Ecartize: Your One-stop B2B Ecommerce Development Solution
By now, you must have understood the importance of B2B ecommerce development for your business. It builds a comprehensive platform where all your and your customers’ issues can be efficiently handled and resolved.You can contact Ecartize for B2B ecommerce solutions as they have a wide range of experts working in this field for several years. They can build you the best ecommerce platform and help you earn the most-deserving position in the online B2B marketplace.